As the countdown to the most-anticipated Indian film of 2024, Pushpa 2: The Rule, nears its December 5 release, the hype surrounding the film seems to be falling short of expectations.
Despite the anticipation of an explosive box office start, the build-up lacks the wow factor needed to elevate the film to unprecedented heights.
The first installment, released in 2021, set high expectations for the sequel.
In the years since, franchise films have shown their massive box office potential, increasing the pressure on Pushpa 2 to deliver record-breaking numbers.
However, while the makers are leaving no stone unturned in their promotional efforts, the much-needed momentum is still missing.
The recently released trailer received a good response but lacked the "wow" factor.
Similarly, the Kissik song, featuring Sreeleela and Allu Arjun, garnered mixed reactions, which seems to have affected overseas advance bookings, with ticket sales not seeing the expected spike.
In an attempt to reignite excitement, the makers are planning to release a second trailer on November 30 during an event in Hyderabad. This release trailer is being positioned as a crucial promotional tool that could significantly boost the film's hype.
The fate of Pushpa 2’s opening day box office collections might hinge on the reception of this release trailer.
If it manages to capture the audience's attention, the film could witness unprecedented levels of ticket sales and a record-breaking opening.
All eyes are now on November 30 to see if the Pushpa 2 hype reaches the next level.