SonyLIV has appointed Sridhar Reddy Komalla as head – Telugu content, digital business.
In his new role, Reddy will primarily focus on leading the expansion plans of the Telugu vertical of SonyLIV for users across different markets.
He has worked for multinational IT companies like TCS, Infosys, Wipro and Tech Mahindra for 11 years and left the IT career to pursue his film making dreams.
Reddy’s appointment deepens the roots of SonyLIV in the southern market.
At SonyLIV, Reddy will be responsible for bolstering the Telugu content library. With long-standing experience across verticals of the Telugu industry, he will oversee the development plans of the platform in the region.
Reddy is known for his contribution to Telugu cinema. He started his film career by establishing a music label Madhura Audio and shaped it as one of the top music labels in Telugu Cinema.
He is also an active member of various Telugu Film makers Groups such as the Telugu Film Directors Association, Telugu Producers Council, Active Telugu Film Producers Guild amongst others.
Ashish Golwalkar, head- content, SonyLIV and SET, said, “We are delighted to have Madhura Sreedhar Reddy at SonyLIV to head the Telugu portfolio.
Reddy brings with him a diversified experience that will help us chart out growth for Telugu content and offer captivating stories of India to our audience across genres.”
Sridhar Reddy said, “I am excited and looking forward to my new innings at SonyLIV. My role here is to extend SonyLIV’s footprint in the Telugu market and churn out homegrown content which caters to users across geographies.”