The audio of “Ala Vaikunthapurramloo” is a smashing hit. The songs set new records in terms of YouTube views. So, the team is using these viral songs as the main promotional content.
If we observe, all the promotions of the movie have been revolving around the music and the songs.
Even today, they are releasing video songs and are planning to release making videos of the songs.
This is how Trivikram has planned the movie’s promotions as this gives them a huge edge over the mediocre musical score of Mahesh Babu starrer “Sarileru Neekevvaru”.
While the team of “Sarileru Neekevvaru” has begun promotional video interviews of the cast and crew, Allu Arjun’s team is still focusing on songs. How far this strategy helps the movie has to be seen.
But there is a tension in both the camps. Getting smash openings are the key to the movie’s success and both the parties are pushing their efforts hard on this.