Vijay Deverakonda's maiden production Meeku Mathrame Cheptha has been promoted aggressively by the team.
Despite Vijay's branding and aggressive promotions, this low budget comedy failed to register decent opening on its first day at the box office.
Not having known faces in the lead roles and below average to average reviews have restricted MMC to poor openings all over.
Ravi Babu's Aaviri turned out to be yet another disappointing fare from the talented filmmaker.
Last week's releases fared well at the Telugu box office. Khaidi has reached safe zone in Telugu States and Whistle turned out to be the highest earning movie for Vijay in Telugu markets.
A lot of small films are lined up for release in November as it is believed to be a bad period for big releases.