Pawan Kalyan's recent emphasis on Sanatana Dharma is seen by many as a calculated political strategy.
It is widely believed that he adopted this stance as part of the central BJP leadership’s plan to position him as a ‘Hindutva star’ in South India.
Through his speeches, saffron attire, and fasting deekshas, Pawan Kalyan has successfully captured the attention of the national media.
While his fans and right-wing supporters have fully embraced his Sanatana Dharma narrative, critics and leftists have condemned it. Nevertheless, he has gained significant national publicity.
There are speculations that this Sanatana Dharma angle could benefit his upcoming film Hari Hara Veera Mallu Part 1, which is currently in production and slated for release in March 2025.
The film's theme aligns with right-wing ideology, which could boost its appeal.
In the movie, Pawan Kalyan portrays a dacoit who fights against the Mughal emperor Aurangzeb, with his heroic battles against Aurangzeb’s army being a central focus.
This thematic alignment, coupled with Pawan Kalyan's growing national image, is expected to enhance the film's potential success in the North Indian market.
Producer AM Rathnam is reportedly anticipating significant revenue from the film’s Hindi version as a result.