It has been quite some time since one has heard about Sajjala Bhargav Reddy, son of YSR Congress party general secretary Sajjala Ramakrishna Reddy.
Till a three months ago, Bhargav was heading the social media wing of the YSRCP but had been shifted him from there.
Apparently, Jagan had felt that Bhargav has failed to effectively counter the campaign of the Telugu Desam Party and Jana Sena Party on social media during the elections.
There were allegations that Bhargav had misused a lot of party funds and engaged other so-called social media influencers at a very high cost to campaign for the YSRCP, but they were not as effective as the political rivals.
There were also complaints to Jagan that Bhargav used to ill-treat several social media activists and failed to bring unity among the activists. Because of Bhargav, several people had distanced themselves from social media.
Now, when the newly-formed Chandrababu Naidu has started targeting the social media activists of the YSRCP, Bhargav is nowhere to be seen.
“Even when the YSRCP was in power, he had not come to the rescue of social media activists of the party who faced troubles from the CBI which probed the case of abuse of judges and other judicial officers,” sources pointed out.
It is learnt Bhargav is presently looking after the social media wing of Sakshi media house promoted by Jagan’s family.
“He has been asked to lie low for some time, in the wake of the Naidu government cracking the whip on social media activists for posting abusive comments,” sources said.
Nevertheless, it is sort of insignificant assignment for Bhargav, at least for now. He cannot call shots in the party as he was doing in the past, but has to work under the directions of the Sakshi management, where there are too many heads.
Maybe, he has been made directly accountable to Sakshi managing director Bharati Reddy, sources added.