'Direct to digital' has become the mantra for the film industry during the lockdown. Many movies are stuck as the cinema theaters have been shut for more than three months.
Producers are taking the OTT route than waiting for the theaters to reopen. Sufiyum Sujathayum is going to be the first Malayalam movie to release directly on an OTT platform.
The movie starring Jayasurya and Aditi Rao Hydari is directed by Naranipuzha Shanavas. It is releasing on Amazon Prime on July 3.
With almost every direct to digital film that released during the lockdown turning out to be a damp squib, onus is on Sufiyum Sujathayum to break the jinx.
Malayalam Cinema has become the most sought after across the nation with the wide variety of themes and concepts they explore.
Sufiyum Sujathayum is bankrolled by Vijay Babu, who made acclaimed movies like Angamaly Diaries, June, Aadu etc.