Allu Sirish’s wedding has showcased new ways of spending on a marriage celebration, turning it into a multi-event spectacle.
The pre-wedding shoots and parties in Dubai first grabbed attention, setting the tone for what followed.
A pre-wedding reception, a ladies-only gathering, a cinema-themed party and another grand celebration hosted by brother Allu Arjun made the festivities feel like an extended festival rather than a single-day ceremony.
In a similar vein, the much-talked-about Vijay Deverakonda and Rashmika wedding introduced its own scale of opulence.
From gifting hefty jewellery to the groom to distributing sweets at temples, performing Satyanarayana Vratham, hosting fan lunch meets, and making high-profile visits to meet the Prime Minister and Chief Minister, every ritual was amplified with public visibility and media attention.
Taken together, these celebrations are set to push the affluent wedding market to the next level. India has a growing class of ultra-wealthy families, often looking for newer avenues to spend lavishly, and such examples offer a ready blueprint.
With multiple events, themed gatherings and grand processions becoming aspirational, wedding budgets are likely to rise sharply.
Much like how Rajamouli’s Baahubali encouraged the film industry to think in hundreds of crores, these weddings may redefine the scale of big fat Indian celebrations.