The much-awaited "Toxic" starring Yash is currently under intense scrutiny.
The recently released first single — unveiled without any visuals — has triggered mixed to negative reactions. Many felt the plain audio track lacked freshness, with criticism aimed at its sound design and tune.
With the initial buzz failing to impress, all eyes are now on the film’s trailer.
Industry observers believe that if the trailer does not deliver solid impact, the film could face serious trouble at the box office.
Adding to the pressure, noted Telugu producer Dil Raju has reportedly acquired the theatrical rights for Andhra Pradesh and Telangana for a hefty price.
The film is slated for release on March 19 and faces competition from "Dhurandhar 2," making strong openings crucial for recovery.
Trade circles say "Toxic" requires massive pre-release hype to generate momentum, as the current promotional material has not created the expected frenzy.
For Yash, the stakes are equally high.
After the phenomenal success of "KGF," he needs another major blockbuster to cement his position as a pan-Indian star.
Industry comparisons are already being drawn with Prabhas, who expanded his market well beyond "Baahubali."
Whether "Toxic" will elevate Yash to that league remains to be seen.