As the D-day approaches, "Adipurush" has managed to generate a lot of hype. The film is now the most anticipated biggie in India.
There was a huge rush to secure the film's rights, but a top production company beat everyone to it.
The production company recently had a pan-India hit and saw another big success with a senior star. They are also currently producing two films with two top stars.
The production banner has now acquired the entire theatrical rights of "Adipurush" for a whopping Rs 160 crore.
It's a fantastic deal for both the original producer and this production company. A final agreement will be reached soon, followed by an announcement.
"Adipurush" is a mythological film created using cutting-edge technology. Prabhas plays Lord Rama, also known as Raghava, and Kriti Sanon portrays Janaki.
The film is directed by Om Raut, who utilized motion capture technology. It is bankrolled by T-Series.