SS Thaman is a music director who has worked hard since childhood. He boasts a track record of producing commendable songs. However, there has been a recent decline in his output.
Despite his pursuit of delivering blockbuster tunes, recent feedback suggests that he is unable to give anything original.
Guntur Kaaram songs, in particular, have faced criticism and trolling.
The song "Dum Masala" was compared to "Dhoom Machale," and there were trolls about the lyrics of the song "Oh My Baby."
Setting aside recent controversies, dissatisfaction with the tune of 'Kurchi Madathapetti..' persists. Although the song received acclaim for Mahesh and Sreeleela's exceptional dance moves, the tune itself has drawn criticism apart from routine lyrics.
This song evokes memories of other tunes, such as "Chilakaluri Chintamani," and "Betrai Samidevuda." Bits and pieces of tunes resembling other works are scattered throughout.
For a seasoned music director like Thaman, the expectation is that he creates original and outstanding tunes without relying on popular tunes or hook lines, even with permission taken from other artistes on social media.
Thaman, who commands crores of remuneration should showcase his own talent without borrowing extensively from others.
Despite Thaman's extensive career, it appears that his recent work is not meeting expectations. Some well-known directors are already exploring alternatives to Thaman.
While smaller and mid-range films may not easily replace Thaman, the current trajectory suggests a potential downturn for the composer, reminiscent of the challenges he faced before "Ala Vaikunthapurramuloo."
He needs to reduce his work and focus on quality instead of running behind bagging more opportunities with inferior work.