Gemini TV is failing to cash in on the rights of high-profile movies. The channel has been on buying spree and snapping the rights of Tollywood biggies but it is failing to garner viewership.
Megastar Chiranjeevi’s “Sye Raa” which was premiered during Sankranthi season received low ratings.
The mega period drama witnessed 11.8 TVR which is lower than what the film’s Tamil Television premiere had got 15.4 TVR when it was telecast on Sun TV.
The Telugu audiences didn’t show interest to watch it. On the other hand, Varun Tej's "Gaddhalakonda Ganesh" had a better rating than Chiranjeevi's "Sye Raa" which was premiered on STAR MAA.
Is it an issue with Gemini TV’s poor marketing skills or Telugu TV audiences are not showing much interest to watch the biggies on TV?