This Sankranthi, Tollywood has big releases like Veera Simha Reddy and Waltair Veerayya. There's a small film as well, Kalyanam Kamaneeyam.
Interestingly enough, Kalyanam Kamaneeyam is the first Telugu film to breakeven, given the small investments. It has reached the breakeven mark even before the release.
The OTT and satellite rights have fetched Rs 7 crore for Kalyanam Kamaneeyam and this itself recovered the entire budget. Whatever the film makes in theaters adds to the profits.
UV Concepts have done good calculation and lined up this film for Sankranthi which will also guarantee good box office returns. The trailer was impressive and that will help the film further.
In case of Veera Simha Reddy and Waltair Veerayya the investments are big and the time for breakeven is long. But with Kalyanam Kamaneeyam, the target is simple and it has reached there already.