The Source of income has widened for movie stars. In the past, besides remunerations for movies, actors used to get money from brand endorsements, ribbon-cutting events, or TV shows.
Now, OTT shows and also Instagram posts have added to their source of revenue.
Among the Tollywood stars, Samantha Akkineni is earning big bucks from Instagram posts and OTT shows.
She took home good money from her maiden OTT show on Aha and web series on Amazon (The Family Man 2).
From Instagram, she is said to be getting Rs 25 to 30 lakhs per commercial post.
With 18 million followers and her popularity, the brands are paying such big bucks for the Instagram promotion.
Other actresses are earning in the range of Rs 8 to 10 lakhs.