Venkatesh is enjoying an exceptional phase in his career, riding high on back-to-back Sankranthi successes.
Sankranthiki Vastunnam released during Sankranthi 2025 turned out to be a major festive hit, reconnecting him strongly with family audiences.
This momentum continued into Sankranthi 2026 with Mana Shankara Vara Prasad Garu, where his presence, even in a limited role, created strong buzz.
These consecutive holiday successes have firmly re-established Venkatesh as one of the most reliable stars for festival releases.
This winning streak has had a direct impact on his remuneration. Until Sankranthiki Vastunnam, Venkatesh was reportedly charging around Rs 10 Cr per film.
However, for Aadarsha Kutumbam House No:47, directed by Trivikram Srinivas, he commanded a significantly higher fee of Rs 20 Cr, marking a major jump.
Interestingly, for Mana Shankara Vara Prasad Garu, Venkatesh charged Rs 15 Cr for a guest appearance. This clearly reflects how his Sankranthi success streak has substantially boosted his market value and demand.