'Pushpa 2 The Rule' is the upcoming film set to hit screens in August. However, so far, the released promotional material from this film has failed to generate much buzz or excitement. This is not what is expected from one of the biggest films of Tollywood coming up this year.
The initial teaser, set in a forest where Allu Arjun confronts a tiger, felt more like a documentary short, disappointing fans' expectations.
After a long gap, another teaser was released on Allu Arjun's birthday this month, receiving a mixed reaction. While some connected with its ambiance and Allu Arjun's portrayal, others were put off for the same reasons.
Today the promo for the first song was released, which also didn't do much to pique audience interest, with the repetitive use of the word 'Pushpa.' We'll have to wait and see what the full song on May 1st has to offer.
Looking back, trailers like KGF instantly grabbed attention with their impactful and unique elements, such as Yash lighting a cigarette with a red-hot gun piston.
Similarly, the trailer for 'Animal' intrigued audiences with its high-voltage action with unpredictability.
'Salaar' initially failed to make an impact with its first trailer but impressed with the second, thanks to its innovative visual content.
Then, 'Tillu Square' made an impact with its kissing scenes, appealing to its target audience.
It seems that unpredictable elements, whether visual or content-wise, are necessary to grab the attention of a wider audience.
If 'Pushpa 2' merely continues the same impact on par with first part without offering anything new, it might not interest audiences much.
Inside sources suggest that Allu Arjun is also involved in the film's background score. If he improvises with his involvement, that's fine, but if he dilutes the impact by meddling in an art form he's not a master of, it could be disastrous.
Some sources claim he has never been involved in background score before, so why the sudden interest now is a question worth asking.