In today’s OTT-driven landscape, Big Fish Cinemas has once again proven its sharp instinct and strategic clarity.
Led by Ranadheer Bandi, the decision to acquire and release Santhana Prapthirasthu across two major OTT platforms has turned out to be a winning move.
Released digitally on December 19, the film has been trending for over two weeks—ranking No. 1 among Telugu movies on Jio Hotstar and featuring in the Top 10 on Amazon Prime Video—an achievement that highlights the strength of Big Fish Cinemas’ OTT strategy.
Beyond charts and rankings, Santhana Prapthirasthu stands out as one of the few genuinely content-driven Telugu films of 2025.
Produced by Madhura Sreedhar Reddy and Nirvi Hariprasad Reddy, and directed by Sanjeev Reddy, the film addresses the sensitive subject of male infertility with humour, empathy and emotional maturity.
Its clean, family-friendly treatment delivers a simple yet powerful message: children should be born out of love and understanding, not social pressure.
The film’s impact is further enhanced by Vikranth’s sincere and grounded performance, with Chandini Chowdary adding warmth and emotional balance.
Strong support comes from Vennela Kishore, Tharun Bhascker Dhaassyam, Muralidhar Goud and Abhinav Gomatam.
As it continues to dominate OTT charts, Santhana Prapthirasthu has emerged as a clear case study in smart content acquisition and is expected to enjoy sustained viewership through the Sankranthi holiday season.