'Jama Chettuki Kastayi Jamakayalu' is a popular private song performed by Swathi Reddy, which was uploaded a year ago.
The video has amassed nearly 10 million views on the official channel of Swathi Reddy, who resides in the UK.
Now, the same song, retaining its original tune, has been repurposed for the film Mad Square Part 2.
What makes this song stand out is its lack of traditional lyrical value—a feature that garnered widespread attention and even sparked trolling online.
In today’s age, where imperfection and unconventional elements are often celebrated as unique and attention-grabbing, the song has been reimagined as an item number for the film.
The only significant change is the addition of Bheems Ceciroleo’s voice for the male part.
Interesting part is that the original composer and lyricist of this song is Bheems himself. Now some additional lyrics were given and tweaked accordingly by Suresh Gangula.
This reflects an intriguing trend in the industry where random YouTube creators find their work featured in mainstream cinema, offering new opportunities for independent artists.
Mad Square Part 2 is produced by the renowned Haarika Suryadevara and Sai Soujanya under the banners of Sithara Entertainments and Fortune Four Cinemas, in collaboration with Srikara Studios.
The project is presented by the blockbuster producer S. Naga Vamsi and is scheduled to hit theaters in the first half of 2025.
The film is already generating significant buzz, and fans can expect more updates soon.
Starring the trio of Sangeeth Shobhan, Narne Nithin, and Ram Nithin, the sequel promises to bring back their signature charm and energy.
Adding to the excitement, Reba Monica John sets the screen ablaze with her electrifying dance moves in the special song. This track is poised to be a theatrical spectacle, thrilling audiences everywhere!