The makers of Devara launched the film's trailer today in Mumbai, aiming to create significant buzz for its Hindi version.
With NTR already having made a name for himself in North India through RRR, he is now working to solidify his position in the wider film industry.
Director Koratala Siva is also looking to establish a pan-Indian image with this film.
His earlier attempt at achieving this with Acharya, which featured Ram Charan and NTR, was a failure. The film not only flopped in the Telugu market but was also a complete washout in Hindi, marking a disappointing debut in the pan-Indian space.
However, this time, Siva is optimistic that Hindi audiences will respond more favorably.
In Devara, he has incorporated more action sequences and visual effects, elements that typically resonate well with the Hindi audience.
With previous hits like Srimanthudu and Janatha Garage, Siva had risen to the top ranks of directors. But the failure of Acharya pushed him into the background.
Now, with Devara, he is aiming for a strong comeback, hoping to reclaim his place in the industry and secure a foothold in the pan-Indian market—a dual objective for the director.