YSR Congress party president and leader of opposition in Andhra Pradesh Y S Jaganmohan Reddy brought in a new executive director and chief executive officer (CEO) for his media house Sakshi, in a bid to overhaul the organization and improve its credibility.
But Jagan’s efforts seem to have had little impact on the organization and situation in Sakshi is said to have turned from bad to worse, according to insiders.
The new CEO, Vinay Mahaeshwari, who was hired for a hefty salary and paid an advance of nearly Rs 4 crore, has so far done little to improve the system.
Instead of coming out with new ideas to streamline circulation and marketing, he is said to be concentrating on boasting about his past record and interfering in editorial matters.
“In every meeting, the new CEO talks mostly about his past achievements, but hardly comes out with any new strategies to step up the business. Instead, he tries to poke his nose into the editorial issues, creating a lot of confusion in policy matters,” a source in the media house said.
In fact, Vinay is learnt to have had a lot of issues in his earlier stint with Dainik Bhaskar Group where he was working as senior Vice President for Brand Marketing. He had to quit the organization due to these internal troubles.
It is learnt Rani Reddy, a close associate of Jagan’s wife Y S Bharati, who is presently managing the affairs of Sakshi, is still calling shots in the organization, deciding the salaries and hikes of the employees.
“Even the new CEO has little control in this regard,” the sources said.
The state of affairs in Sakshi media house does not augur well for the organization, at a time when Jagan is struggling hard to wrest power in Andhra Pradesh.
May be things will fall in line if he becomes the chief minister.