Gunasekhar directs, and his daughter Neelima produces "Shaakuntalam." Dil Raju, who is presenting the film, financed the project and is involved in the overall business.
Satellite and other deals for the film have yet to be finalized because Gunasekhar is demanding a large sum of money for the rights.
He intends to sell the satellite rights in Telugu, Hindi, Tamil, Malayalam, and Kannada as a package, but his asking price is too high for the channels to consider, so no agreement has been reached.
However, because he doesn't want to take any chances, producer Dil Raju wants to close all non-theatrical deals before the film's release. The film is slated for theatrical release on April 14th.
Samantha has become a pan-Indian celebrity, and based on her popularity, Gunasekhar is demanding a high price. However, the channels are hesitating to buy the rights as the film's genre is not attractive for younger audiences.