While Rajamouli aggressively promotes "RRR" starring NTR and Ram Charan in Hollywood for Oscar nominations, the actors' fans are at odds on social media.
Both Ram Charan and NTR have stated that they are close friends who have never treated each other as a competitor.
Despite their stars' friendship, their fans are still fighting hashtag wars on Twitter.
Sai Dharam Tej recently tweeted that NTR lent his voice to a video of the film in which he is starring. On his Facebook page, Sai Dharam Tej described NTR as a "Man of the Masses."
This has displeased Ram Charan's fans. Fans of Ram Charan urged Sai Dharam Tej to check his DM (Direct Message) and delete the tag 'Man of Masses.'
So, NTR's fans have started trending hashtags like #CheckDM. Ram Charan's fans have started #DmOpenCheyandi trolling one of the old tweets of NTR's team members.
Clearly, the alleged friendship between these fans is a ruse. They only want to praise their heroes, not the others.