Mega Power Star Ram Charan’s Peddi is off to a roaring musical start, with the first single Chikiri Chikiri smashing through multiple digital records across platforms.
The song scored by AR Rahman has hit the 200 million mark across five languages, showcasing its pan-India penetration and extraordinary repeat value.
The upbeat rhythm, raw energy, and rooted celebratory vibe have resonated with music lovers, making it one of the fastest-growing Telugu-origin songs ever on YouTube.
The song has amassed 2 million+ likes. It has also triggered a massive social-media movement, inspiring 300K+ reels and 870K+ YouTube Shorts.
Music platforms too are witnessing the storm- with 60 million+ audio streams have already been logged, reflecting how audiences are carrying the tune beyond screens into everyday playlists.
Directed by Buchi Babu Sana, Peddi hits theatres worldwide on March 27th.