For over six decades, PMJ Jewels has stood as a beacon of craftsmanship and trust, with 45 stores across India and the US continuing to serve generations with pride and precision.
With Akshaya Tritiya ushering in yet another season of auspicious beginnings, PMJ Jewels has launched a heartwarming new TV commercial featuring one of South India’s most adored celebrity couples- Suma Kanakala and Rajeev Kanakala.
The campaign, titled- Rajeev’s IQ vs. Suma’s GB, reimagines gold buying as a blend of love, tradition, and clever foresight.
In this lighthearted TVC, the Kanakala couple bring their quintessential household banter to life. The story begins with Rajeev questioning the need to buy gold when prices are constantly touching new highs.
Suma, with her trademark flair and humor, gently reminds him how every gold purchase she made over the years- her GB (Gold Buying), has only strengthened their family’s financial security.
Through warm, nostalgic flashbacks, viewers see a younger Suma persistently investing in gold while Rajeev downplays the idea. Yet with every passing year, it becomes increasingly clear that her instincts were spot-on, turning each piece of jewellery into a pillar of prosperity.
The narrative beautifully captures how gold, beyond its brilliance, becomes a lifelong companion through life’s milestones.
Adding star power to the message, the TVC signs off with a dignified voice-over by Superstar Mahesh Babu, PMJ Jewels’ Brand Ambassador, reinforcing why gold remains a timeless and trusted investment for generations.
Chairman Kushal Kankaria shares that the campaign reflects the emotional and financial wisdom anchored in Indian households, especially among homemakers whose decisions quietly shape a family’s future.
Managing Director Dinesh Kankaria adds that the idea of “GB intelligence” resonates with customers who view Akshaya Tritiya as the ideal moment to bring home positivity, wealth, and auspiciousness.
To celebrate the occasion, PMJ Jewels has rolled out an impressive array of handcrafted gold, diamond, and bridal jewellery- each design blending the richness of tradition with contemporary finesse.
The commercial, directed by Shourya Paruvu, is currently live across leading channels and digital platforms, inviting families to celebrate the blessing-filled festival with jewellery that carries legacy, love, and divine grace.