Suma, the prominent anchor, has been known for conducting interviews with heroes as part of movie promotions, garnering a dedicated fan following.
However, the current trend has shifted, and there is less demand for Suma's interviews. The new trend involves having other celebrities interview the heroes.
Yesterday, Bandla Ganesh took on the role of an interviewer for the Bhag Sale unit. It was his first time as an anchor, and he infused his own style by adding punches to his questions. He even touched upon spirituality and shared quotations. Bandla Ganesh joins the list of celebrities who have embraced the role of an anchor.
Director Teja interviewed hero Gopichand, while Sidhu Jonnalagadda interviewed the 'Anni manchi Sakunamule' unit.
Anil Ravipudi and Sandeep Reddy have also become anchors during the promotion of the RRR movie. Directors like Gopichand Malineni and Bobby have taken up the anchor's role as well.
Director Harish Shankar, known for his following in this aspect, has interviewed Ravi Teja during the Ravanasura promotions. Before that, 'Acharya' team was interviewed by Harish Shankar.
Prabhas, too, is part of this list, as he became an anchor to promote Puri Jagannath's son's movie. Although Prabhas became an anchor due to obligation, his natural shyness hindered his effectiveness.
This trend promotes mutual cooperation among celebrities. A notable example is the interview conducted by Nani and Ravi Teja. When Nani became an anchor for Ravanasura, Ravi Teja reciprocated by becoming an anchor for 'Dasara'. Their interview went viral, and they even collaborated on some reels together.
It remains to be seen how many more celebrities will venture into the role of anchors in the days to come.