One does not know how much politicking power star and Jana Sena Party chief Pawan Kalyan has learnt during his four-year long association with Telugu Desam Party president and Andhra Pradesh chief minister N Chandrababu Naidu.
But he must have definitely learnt one important lesson: that it is extremely important to do media management. If it is not possible, he should have his own independent media house to promote himself and project his activities and that of his party.
Already, Pawan has established his own media network, but now, it is learnt yet another media house is getting ready for his promotion.
An NRI, who is said to be a great fan of Pawan Kalyan, is establishing a news channel by spending huge money.
Like most of the other news channels, this new channel for Pawan will also have a suffix “9” to its name which is yet to be finalized. The technical set up and the studio are ready. If everything works out, the test signals would be done from Dasara, sources said.
Already, Pawan has the backing of existing channel 99TV, which was taken over by Jana Sena leader Thota Chandrasekhar. Unofficially, another news channel is also giving a lot of support.
Moreover, Andhra Prabha news daily, promoted by Mutha Gopalakrishna is also backing Jana Sena, as he has joined the party recently.
Now with the new channel entering the scene, Pawan is going to have a publicity blitzkrieg in the coming assembly elections.
Though the power star had been banking on social media wings all these days, he has realized that unless he has the backing of mainstream media, he cannot survive the competition in the politics.
Since the existing media has not been giving him much coverage, especially after his face-off with them following the Sri Reddy episode, he has to have alternative media support, which he has started getting now!