Time and again, director Maurthi has proved his grip over mass pulse. He knows what appeals to the masses and used this skill to full effect in Prathi Roju Pandage.
The film has gone from strength to strength at the box office and has become a huge moneyspinner for all parties involved.
The film's theatricals were estimated at Rs. 18 Cr and it has comfortably crossed the Rs. 30 Cr mark in two weeks.
PRP is still minting shares and will continue to maintain the hold until Sankranthi biggies take over.
Mathu Vadalara is a good hit for its budget. The small film has been lapped up by the target audience and is running successfully with decent shares.
A lot of films were released on Jan 1, but none of them could get a decent start. Athade Srimannarayana that has shown promise with interesting promos failed to pull audience to theaters.