The weekend saw nearly ten films hitting theatres, but none managed to draw audiences.
Despite the number of releases, theatres remain largely empty, reflecting a lack of strong content.
A similar trend was visible last week, and many expected the situation to improve with new releases. However, the outcome remains unchanged.
Most films are disappearing within a few days of release, with none showing the strength to sustain even a four-day run.
Interestingly, promotions have been aggressive. Social media platforms like X and Instagram are filled with promotional posts and reels.
Many teams are also running ticket giveaways to generate buzz. However, much of the online excitement appears limited to those receiving free tickets and posting positive reactions.
In reality, theatre footfall remains low. Even the complimentary ticket holders seem to be posting supportive comments more out of courtesy than genuine enthusiasm, as the lack of strong content has become evident.
Among the releases, the film Mrithyunjay starring Sree Vishnu was expected to perform better, but it too failed to gain traction despite visible effort.
Saraswati arrived with little impact, while the relatively well-promoted Sampradayini Suppini… turned out to be a complete failure. The remaining films barely registered with audiences.
Meanwhile, social media posts continue to claim success, but ticketing platforms show large numbers of unsold seats.
With a major release expected soon, theatres may remain quiet for another week, highlighting the current gap between promotions and actual box-office performance.