No film in recent times has created hype with its soundtrack like Ala Vaikunthapurramuloo did.
The buzz around the film has gone to a whole new level after the launch of Samaja Vara Gamana and Ramulo Ramula songs.
The makers didn't had to plan other promotions for the film as the soundtrack itself created enough interest among filmgoers.
Trivikram's brand and Allu Arjun's star power are always its selling points, but Thaman's soundtrack has multiplied by the expectations by many times.
The promos of the film were cut in such a fashion that it doesn't create any false expectations.
Ala Vaikunthapurramuloo has been packaged and promoted as a clean family film and that will help the film to get its own audience during the packed Sankranthi season at the box office.
Trivikram and Harika Hassine Creations got a jolt with Agnyathavaasi their previous Sankranthi film together. They will be hoping that Ala Vaikunthapurramuloo will help them recover from the mishap and bring back their glory days again.
Like many Trivikram films, AVPL has a very good star cast and talented technical crew.
Trivikram has played to his strengths by doing a family entertainer laced with all crowd pleasing elements like he did in Attarintiki Daredi and A Aa.
Can AVPL stand up to the hype and expectations that its musical album has created?
Stay tuned for our verdict on the latest Trivikram's celluloid.