Perhaps for the first time, the image of late N T Rama Rao, a Telugu leader, appeared on Times Square in New York to mark his birth centenary.
The image appeared for 10 seconds every four minutes, continuing for a 48-hour period.
The advertisement display started at midnight on May 27 and continued until midnight on May 28.
The display was 200 feet high and 36 feet wide, featuring images of NTR's significant film roles and important photographs from his political career.
The cost of the 10-second display ad for the total 48-hour display is estimated to be more than Rs 2 crore ($2,40,000).
What is surprising and shocking is that one individual paid this amount, not a group!
This also reflects the Telugu people's ability to generate wealth in the US.
Particularly, Telugu people belonging to the TDP community are spending a significant amount of money to support the party in Andhra Pradesh and Telugu communities in other countries.
They are making extensive efforts to bring the TDP back to power and assert their influence in the Telugu state.
US dollars are being channeled into the state through various means to fund the TDP's election campaigns.
An MP who recently visited the US collected substantial funds from these Telugus and returned with the money.