Item songs pep up a film and all big budget films have one that normally becomes a chart-topper.
Tamannah's much-hyped item song "Swing Zara" from "Jai Lava Kusa" has failed in its purpose as neither fans nor the movie lovers seem to like it.
The team of "JLK" hoped that it would create waves and released it as a surprise track few days after the audio launch.
Kajal's item song in "Janatha Garage" was a rage but Tamannah's song is a dud. The tune is clichéd and its filming style is much worse. Hence the song is not making any waves.
Tamannah is said to be disappointed with the cold response, though she charged a huge amount for the song.
But the team members promise it will provide much relief in the film as it appears when the pace slackens. So it was incorporated for a particular purpose.
Well, one has to wait and watch.