Everything that celebrities do contributes to their income. It has been revealed that Nayanthara earned a substantial amount by selling the rights to her wedding video.
The revenue earned through endorsing is concealed behind the scenes of celebrities posing in elegant attire and sharing those photos on Instagram. Their earnings are proportional to the extent of their Instagram followers.
According to reports, a sponsorship deal has been struck to showcase the dresses worn by actress Lavanya Tripathi and some of her relatives on Instagram.
Apparently, a major company has made this arrangement, offering a considerable sum, possibly more than Rs 30 lakh, and providing the wedding dresses.
This collaboration is expected to result in the sharing of photos on Instagram featuring these dresses and other party wear worn during the wedding festivities.
The company will also utilize these images for promotional purposes, thereby generating profit for the company. For all this they pay for the celebrities.
Once a celebrity achieves a certain status and accumulates a substantial following on Instagram, income naturally follows without much effort.