According to leaders of the ruling YSRC party, Chief Minister and YSRC president Y S Jagan Mohan Reddy's unconventional Memantha Siddham Bus Yatra is boosting the morale of party members and rejuvenating their spirits ahead of the 2024 elections.
The bus yatra provides an opportunity for Jagan Mohan Reddy to elucidate the developmental and welfare initiatives undertaken during the five years of YSRC governance while directly interacting with the masses.
Unlike traditional star campaigners, Jagan Mohan Reddy has adopted an innovative approach by positioning himself as the star campaigner and designating beneficiaries of the Navaratnalu welfare schemes as a collective of star campaigners for the party.
During his interactions, Jagan Mohan Reddy receives feedback from beneficiaries through small paper slips known as Jagananna Ko Soochana, cautioning the poor that welfare schemes may be discontinued if YSRC loses power.
Throughout his tenure, Jagan Mohan Reddy has preferred direct communication with the people rather than relying on the media.
He frequently addresses beneficiaries of welfare schemes and occasionally communicates with YSRC leaders in party meetings to highlight the government's achievements.
Utilizing the MSBY program effectively, Jagan Mohan Reddy elaborates on welfare and development initiatives, often drawing comparisons with the performance of the previous TD government to persuade voters to support YSRC.
He emphasizes the unprecedented distribution of funds totaling Rs 2.7 lakh crore to beneficiaries, stressing the government's commitment to delivering benefits without discrimination or corruption.
He contrasts this with the alleged corruption scandals associated with the previous government led by Chandrababu.
Jagan Mohan Reddy continually reinforces the achievements of his government, including the establishment of medical colleges, new ports, and industries, as well as the implementation of various welfare schemes such as Ammavodi, Vidya Deevana, Kapunestam, and Shadi Tohfa, which he claims are unparalleled in the state's history.