Sankranthi 2020 will witness the intense fight between Mahesh Babu and Allu Arjun at the box-office.
The trade is also gung-ho about these two biggies that have successfully generated huge buzz with their promotional material.
While Mahesh Babu movie’s teaser clicked with the online viewers, Allu Arjun’s movie received huge love from listeners for songs. Both these movies are now closing their theatrical distribution deals.
Mahesh Babu’s “Sarileru Neekevvaru” has closed its entire theatrical business. The movie was sold in the range of Rs 110 crore. This is one of the biggest pre-release businesses.
On the other hand, Allu Arjun’s “Ala Vaikunthapuramlo” has not yet closed its theatrical deals. The team is expecting to wind up its business in the range of Rs 90+ crore.
Punters are also betting high on these two movies though the Sankranthi season will see four movies competing with each other.
Rajinikanth’s “Darbar” is releasing on January 9 and it is yet to close the business deals even though Dil Raju has bagged the movie’s rights for the Nizam region. Its pre-release business would be in the range of Rs 25 Cr.
Then there is Kalyan Ram’s “Entha Manchi Vaadavura”. Since this is a family entertainer, there are some good expectations and the movie will hit the screens on January 15th. It has a high chance of closing the business in the range of Rs 15 to 20 Cr.
All in all, buyers will have to shell out Rs 250 crore on these four movies during the Sankranthi period.