Ravi Teja, the star who rose purely through hard work with zero nepotism, has been facing several flops in a short span of time.
He is known for taking up multiple projects back-to-back without much respite. However, it is ultimately success that determines a star’s market value and subsequently, their remuneration.
Generally, stars do not compromise on remuneration, either due to ego or an inferiority complex. But Ravi Teja appears far more practical.
He is coming up with 'Bharta Mahasayulaki Wignyapti' this week. It is said that he opted for a comparatively lower remuneration along with a share in the profits, for this film, instead of demanding a hefty upfront paycheck as he did earlier.
For his upcoming film as well, he has reportedly reduced his remuneration to almost one-third.
It is well known in the industry that his highest remuneration until recent times stood at Rs 25 Cr. But, currently, for his ongoing Mythri–Siva Nirvana project as well, he apparently signed on an Rs 8 Cr basic remuneration plus profit-sharing basis.
This is a path that benefits the entire industry. Producers stand to gain, and the overall ecosystem improves.
This is the approach every hero should consider to ensure career continuity. Ravi Teja is a pioneer in this direction, and the rest of the top heroes should follow his lead.
Otherwise, opportunities may continue to decline.