Ram Charan's second production “Sye Raa” is setting new records in terms of pre-release business and pre-sales of tickets.
The official word about the film’s budget is Rs 250 Cr but anyone who knows about the film business says that they are hyping up a little for various reasons.
Even if we take Rs 250 Cr into account, producer Ram Charan will be laughing all the way to the bank with profits made on the pre-release business.
Trade pundits say he has already recovered the investment and made staggering profits.
The film has made a whopping Rs 180 Cr theatrical business in all languages worldwide.
Ram Charan got less amount than he expected from Hindi producers but he is happy with the total theatrical business in all languages put together.
Interestingly, Ram Charan is getting a huge amount of Rs 75 Cr from digital and satellite rights. The digital rights of Southern languages were already sold off to Amazon Prime for Rs 50 Cr. The satellite rights are going to fetch another Rs 25 Cr.
So far, he has already done Rs 255 Cr pre-release business from theatrical and other avenues (digital and satellite). If we deduct the actual investment he made in this film, he will be sitting with nearly Rs 40 to 50 Cr.
If the film clicks, he will be reaping in more revenue from the theatrical. Despite taking a huge risk of investing more than Rs 200 Cr on his father Megastar Chiranjeevi, Ram Charan has made such huge profits.
Ram Charan is a shrewd producer, says a trade pundit.