A lot is riding on “Radhe Shyam”, one of the most expensive films in Prabhas’s career.
UV Creations has spent money like anything on the project to bring out lavish visuals. So, Prabhas will be spending more time on the film’s promotion.
Set for the March 11th release worldwide, the film’s aggressive promotional campaign will be kick-started starting Wednesday.
Prabhas has given 10 days of his call sheets to do the video interviews, media interaction, and attending events.
The film will be promoted more aggressively in Chennai, Mumbai and Telugu states.
Prabhas has given a break to the shootings of his current projects. Directed by Radha Krishna Kumar, “Radhe Shyam” began its production in 2018.
The film needs to become a blockbuster for UV Creations to come out of the financial stress.