North Indian Territory has been ruled by the Bollywood since decades. But due to the pandemic season, there is no production from Bollywood to provide content to the single screens in B and C Centers.
Then what is the best way to ring the box office? The theater owners have decided to screen the dubbed films from South India in their theatres. There is huge demand for such films and the TRPs on TVs and Youtube views have been very high when compared to many original Bollywood direct film. So, they wish to see the same reflection in theatres as well.
Featuring Telugu stars like Allu Ajun, NTR and Ram Charan, nearly 70% of single screens in Delhi, Bihar, UP, MP, Maharashtra and Chattisgarh are welcoming this new strategy.
Recently Allu Arjun's "Soldier" (dubbed version of Na Peru Surya) has made double the collections of the Bollywood's new film Suraj Pe Mangal Bhari in many North Indian towns.
Apart from the old Telugu films, the North Indian belt is keen on releasing Ravi Teja's upcoming film "Krack" in Hindi.
“North Indian audience is bored to watch the routine local films and so patronizing the South Indian stuff”, says an exhibitor named Dilip from Patna.
To sum up, Telugu films are now in the line the rescue the North Indian exhibitors. Yes, the wonders being shown by the pandemic are many like this.