Tollywood top heroes have lately been following the footsteps of Bollywood and Hollywood superstars.
Along with a fixed remuneration, they are also seeking a stake in the profits by involving their production houses as minor partners.
Now, Young Tiger NTR has begun involving his brother Kalyan Ram’s production house NTR Arts in his forthcoming movies.
His next film will be directed by Koratala Siva with the new production house Yuva Sudha Arts bankrolling it. Kalyan Ram’s NTR is also a partner in this movie.
Similarly, Mythri Movie Makers had announced a film in the combination of hotshot director Prashanth Neel and NTR.
Kalyan Ram will also take a stake in this Neel's movie.
Allu Arjun has been involving his relatives or friends as partners in his movies.
Mahesh Babu did the same earlier by making his sister Manjula or his brother Ramesh minor partners. Lately, Mahesh Babu is involving his banner GMB in some of his movies.