Festival seasons like Sankranthi can be a mixed experience for small and mid-budget films.
While holidays bring more audiences to cinemas, intense competition from big releases often results in fewer theatres for other movies.
Sharwa’s Nari Nari Naduma Murari encountered this exact situation during the current Sankranthi window.
The film did not secure a wide screen count, but the festive period has still helped it attract audiences, with decent turnout reported in several areas.
The film is directed by Ram Abbaraju and produced by Anil Sunkara. It was made within a controlled budget, keeping financial exposure relatively low in terms of theatrical business.
Despite the limitation in theatres, the makers are satisfied with how the film is performing.
They view the festival crowd as a positive factor and accept that screen allocation during peak seasons is largely influenced by market dynamics rather than individual effort.
The theaters blocked by 'The Raja Saab' have to be released to accommodate the demand of "Nari Nari Naduma Murari" and that's not happening for another few days.
Overall, the film is managing to hold its ground, using the holiday advantage to offset the challenge of limited theatrical availability.