Music director Thaman S has proved time and again that he possesses magical talent, but only on select occasions.
Apart from Daaku Maharaj and OG this year, he has not delivered a riveting musical score that feels memorable or widely appreciated.
Surprisingly, even a big project like Akhanda 2 failed to make an impact musically, with its songs not working as expected. His latest outing, The Rajasaab, also lacks the required punch that a star hero film demands.
Many believe Thaman is currently overloaded with work, which is affecting the quality of his output. There is also talk that he is accepting films without a fee, focusing on selling audio rights being music producer for small and mid range films. While this may bring short term gains, it raises concerns about creative dilution.
What Thaman must realize is that his name itself is a brand built on hit numbers. If chartbusters stop coming, that brand value will fade and even audio companies may reduce their payments.
Prioritizing quality over quantity and choosing films selectively is crucial for sustaining a long and respected career.