It is ironic and amusing to see the word “yellow media” used on a TDP-allied channel, especially when the party’s own spokesperson has repeatedly claimed that the “yellow batch” and “yellow media” have dedicated their time to tarnishing TDP’s image and ridiculing Lokesh.
The channel’s anchor, Venkata Krishna, tried to stop him, knowing exactly where this was heading, but Deepak Reddy did not stop.
It is an accepted truth that the Telugu political world calls TDP-allied channels “yellow media,” since yellow is TDP’s color, and YCP-allied media “blue media,” since YCP’s color is blue.
Venkata Krishna knows this and therefore tried to stop Deepak Reddy, assuming that he was mistakenly saying “yellow media” instead of “blue media.”
Here is the catch. In actual, literal English, “yellow media” refers to yellow journalism, which prioritizes sensationalism over accuracy.
As per dictionary, 'yellow media' means the one that uses exaggerated headlines, scandalous stories, misleading claims, fake interviews, pseudoscience and emotional manipulation. In simple terms, it refers to fake or sensationalist media.
Unfortunately, because TDP’s color is yellow and its allied channels have shown unwavering loyalty to the party, they slowly acquired the label “yellow media” over the years.
What should be understood is that the term “yellow media” has long existed in the English language, but many who are unfamiliar with this English meaning assume it is simply a derogatory phrase used for TDP-allied channels by opponents.
In this situation, Deepak Reddy might have used the term in the correct English sense, while forgetting that “yellow media” is also a common label for TDP-allied media in Telugu political slang.
If this is true, it suggests that the TDP spokesperson may not even know that their allied media are routinely called “yellow media” by opponents.
Venkata Krishna became alert because he knows what “yellow media” refers to, but he may not have known that the term already existed in English long before it appeared in Telugu political discussions.
Well, good or bad, Deepak Reddy became popular because of his controversial and goofed-up talks on national media and local media in the last four days.
Otherwise, not many people knew about him, as he used to speak on local channels as just one of the hundreds of TDP’s mouthpieces.