The launch of Niloufer Cafe's new Gachibowli branch near T-Works has brought traffic to a standstill, with massive crowds gathering to experience the hype.
From Starbucks to IKEA to Lulu Mall, Hyderabad has seen such frenzy before, just only during the launch day, and now it’s Niloufer Cafe’s turn.
Despite not serving traditional Irani chai, the brand’s popularity has drawn tea lovers in droves, eager to be part of the grand opening. The excitement feels as if the cafe might shut down the very next day!
Social media is flooded with pictures and videos of long queues, sparking both amusement and frustration among Hyderabadis.
With such an overwhelming response on day one, it’s clear that Niloufer Cafe continues to hold a special place in the city's chai culture.
We need to see how far this will live up to the hype in days down the line.
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