In a shocking turn of events, Hyderabad-based Telugu OTT platform Aha has reportedly laid off a significant number of employees.
Sources suggest that around 50 employees have been let go, though insiders claim the actual number might be lower.
Aha, which initially launched with grand ambitions, focused on original content and even expanded into the Tamil market. However, with increasing competition from multinational streaming giants, the platform has struggled to keep up, as per some insiders.
The high costs of continuous content acquisition and production have only added to its financial strain.
Reports of Aha facing losses and downsizing have been circulating for a while. Just last week, a major round of layoffs allegedly took place, reducing the workforce to a bare minimum.
However, company insiders deny a large-scale layoff, stating that annual performance-based terminations are 'routine'.
This has sparked a debate—if such layoffs are ‘routine,’ why has this news surfaced prominently only now and not before?