Everything has unfolded as expected. Following the release of Pushpa 2, no major films have hit theaters, and the few that did failed to garner much attention.
This has created a roughly 40-day gap without significant releases, which seems to favor the films slated for release during Sankranthi.
Typically, major movies premiere around December 20 and 25, but this year, there's been an unusual lull.
Moviegoers have been feeling the void, with no notable releases since Pushpa 2.
The film dominated the box office in its first two weeks, and since then, theaters have lacked big draws. This gap is expected to provide a strong opening for Sankranthi releases.
Adding to the advantage, only three major films are scheduled for Sankranthi this year, compared to the usual four.
Game Changer is expected to dominate the screens on opening day, while Daaku Maharaj will adjust to share theaters.
Meanwhile, Sankranthiki Vastunnam will also take its share, as it’s now standard for three films to split screens in key centers.
This situation presents a significant opportunity for all three Sankranthi films. If the content resonates with audiences, there’s a strong chance they could all become blockbusters.