Nara Lokesh seems to be focused on consolidating digital media channels and portals, which have become increasingly influential.
His team is on a mission to bring prominent digital media platforms under their wing, through strategies that range from ad partnerships to outright acquisitions.
Many websites are being offered advertisements based on their reach and influence. For YouTube channels, especially those run by individual influencers, his team is negotiating buyouts.
Then the talented influencers who are not willing to sellout are being offered lucrative monthly packages to expand their teams and grow their channels, with the condition that they promote the Alliance Government's activities.
This approach is seen as strategic, especially given that the YCP government missed similar opportunities despite advisors' recommendations. Rather than supporting existing digital channels, YCP’s reliance solely on its own social media wing was a major mistake.
Already, a well-known journalist affiliated with TDP-aligned media has been provided with a YouTube channel and an impressive package.
Meanwhile, YouTube influencers critical of the Alliance government are facing warnings, legal action and restrictions on social media activities. Those who comply may live in peace, while those who resist face further scrutiny.
This strategy demonstrates the Alliance Government's goal to unify digital media support in favor of their administration. It takes a lot of finesse to maneuver all this, and so far, Nara Lokesh and his team seem to be on the right track.