Viewership on OTT platforms has surged since the COVID-19 pandemic, establishing OTT as a formidable alternative to traditional theaters.
This shift has prompted theater owners and exhibitors to protest for longer intervals between theatrical and OTT releases. Meanwhile, original productions on OTT platforms are on the rise.
ETV’s WIN App and AHA are actively producing their own content and acquiring quality low- to medium-budget films.
Versatile actor Naresh Vijaya Krishna has recognized this trend and spotted a promising market opportunity in this space.
His latest film, Veeranjaneulu Vihara Yathra, an original for WIN App where he played the lead role, has become a blockbuster on OTT.
Last year, several of his lead roles, including Malli Pelli, Intini Ramayanam on AHA, Mayabazar on Zee5, and Samajavaragamana, achieved significant success both theatrically and on OTT.
These hits have established him as one of the most sought-after lead actors in the OTT landscape, with an estimated market value of 3 to 5 crores.
Young directors are increasingly choosing Naresh, who skillfully balances his roles between OTT and theatrical films in terms of remuneration and time commitments.
He has tapped into the audience's current preferences, carving out a niche market for himself while advancing his career. His versatility and willingness to embody any character with ease are key advantages.
This trend is also opening new doors for many youngsters. The growing demand for novelty and out-of-the-box subjects is on the rise in both theaters and OTT platforms. Those who embrace these innovative ideas are prospering.