Tollywood is increasingly falling under the influence of OTT platforms, with producers now adjusting release dates based on OTT schedules.
Many admit that since a significant portion of revenue comes from digital platforms, they must prioritize their demands. This situation has escalated to the point where a hero underwent a complete makeover, not for the movie, but to secure an OTT deal.
The actor, from a renowned film family, has faced a string of failures, with his last film being a massive flop.
Despite this, a major production house is planning a big-budget film with him, shocking many in the industry. While some questioned the producers' decision, they seem to have a calculated strategy.
Before the film even went to sets, the producers secured non-theatrical business and began reaching out to OTT platforms.
Their approach included giving the hero a makeover, conducting a photoshoot, and pitching the new look and storyline to OTT companies in a "pitch deck."
Interestingly, if the makeover doesn't meet the OTT platform's expectations, they are ready to change it again. This reflects the extent to which Tollywood producers are now tailoring their projects to the growing influence of OTT, shaping the future of the industry.