The overseas market has been performing relatively well lately. If the content is good, movies are doing great business. Even for big films, audiences are willing to pay $35 per ticket without hesitation.
In this context, overseas buyers are once again turning their attention to the market. They are eager to purchase films and are often based in Hyderabad, negotiating deals.
Several films are up for grabs, including Nani-Dasara director’s next film, Prabhas-Hanu Raghavapudi, Prabhas-Maruthi, and Sudhakar Cherukuri-Dulquer Salmaan films.
Bargaining is ongoing, but producers are quoting high prices, matching the excitement around these projects.
Prabhas's Kalki 2898 AD has performed exceptionally well overseas, and the same has happened for Devara. This is why the overseas rights for Prabhas-Hanu Raghavapudi alone are reportedly being quoted at Rs. 80 to 100 crore.
Those who flew in from Dubai to discuss deals were reportedly taken aback by this hefty price. It’s not just about the rates — the whole payment much in advance involves calculating interest as well.
We have to see how far these films do wonders with the sale of overseas rights.