The movie Devara has become a hit. With theater rights sold for 120 crores across the two Telugu states, the buyers are close to breaking even.
Thanks to the Andhra Pradesh government for allowing midnight premieres and increased ticket prices. What the situation would have been without these factors is a different discussion.
Overall, NTR is satisfied as the film has demonstrated his box office strength, a fact that cannot be overlooked.
However, it’s customary for movie celebrities to tweet congratulations when a Telugu film becomes a big hit. In the past, actors like Allu Arjun have even hosted parties for the cast and crew of successful films.
Yet, when it comes to Devara, there has been a noticeable lack of enthusiasm. No one has tweeted about the film.
The pre-release event ended abruptly, and there haven’t been any success meets in Andhra Pradesh, reportedly due to government restrictions during the Dussehra festival.
Whether this was the actual reason or if the ruling party viewed the success meet as a display of NTR’s growing influence remains uncertain.
It was initially thought that the AP government would not agree to increase ticket prices, but that expectation was proven wrong. The higher ticket rates have helped secure the film’s success.
Despite the silence, a few tweets from the film's unit members have helped ease the situation for now. Let’s see if anyone from the industry acknowledges Devara as a hit, perhaps after this week.
Whether industry insiders publicly recognize the film’s success will be clear through their social media posts.